I am not a very big fan of this sub genre of metal too much, but I can respect the talent the bands have. I think for me, a lot of it falls on the vocalist, and if he/she can set themselves apart from the pack and not sound so generic.
With that said, I do personally not mind the stuff these guys are coming up with. At this point, I do not think I would own a disc or anything, but as they develop themselves and their sound, I could see me getting more interested. The guitar work sounds good and heavy, and the vocals have their own twist. They definately have the talent, and when they hone it, they have the potential to set themselves apart.